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Director, Marketing Pets

Duluth, Georgia
Job Type
1 May 2022



Oversee and lead the development, implementation and monitoring of brand and technical marketing and selling strategies for the U.S. brands in order to meet or exceed strategic and business objectives. 


As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.


Duties & Responsibilities\:


  • Manage and direct the development of brand objectives and strategic plans. Oversee development of tactical plans (sales/promotional tools, conventions/symposia, PR/media, web strategy, market research, etc.) to ensure attainment of annual goals.

  • Represent and lead the development and implementation of brand positioning, messaging, and brand personality along with technical strategies in relation to the brand with internal and external stakeholders. Define strategies and monitoring of the Area Regional Control programs. Coordinate the development of scientific data in support of the brand (disease) while ensuring appropriate strategic direction is communicated to and executed by external agencies.

  • Forecast and monitor Gross and Net Sales for the brands to ensure brand contributions are in line with corporate expectations. Meet financial targets for the brands including net sales, discounts and market share.

  • Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brands; ensure development of appropriate actions and contingency plans. Communicate insights and recommendations to the team.

  • Chair/lead cross-functional teams involving Marketing, Sales, Technical, Market Research, Regulatory, Global Marketing and Legal; actively soliciting team expertise and input in the development and execution of brand and technical strategies.

  • Ensure department is staffed with qualified and highly motivated personnel. Effectively administer salary and reward programs. Guide all disciplinary action including terminations. Recognize, coach and develop personnel performance for increased responsibility. Develop actionable MAG plans, provide regular feedback, and conduct timely MAG Plan reviews. Identify performance challenges, create action plans and monitor the effectiveness of these action plans.

  • Provide input to market research on study design and interpret findings to refine product marketing direction. Utilize CRM tool to drive marketing strategies and tactics to targeted customers (CVM). Implement through the BIVI sales force to customers. Effectively monitor/measure results and through this analysis make appropriate pro-active business decisions. Develop, coordinate and execute annual business plan as per schedule.

  • Develop and work with Key Opinion Leaders to validate and optimize brand strategies and tactics, lead and exchange information about Area Regional Control programs with corporate and other OPU's in the BI global community.

  • Communicate strategic direction to internal partners to ensure alignment.

  • Performs all Company business in accordance with all regulations (e.g.. EEO, FDA, OSHA etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to main BIVI's excellent reputation within the community.

  • Conduct job in a collaborative manner with Global Marketing counterparts.



  • Bachelors degree from an accredited institution required; DVM degree (veterinary diploma) and/or MBA from an accredited institution preferred.

  • Minimum eight (8) years experience in the pharmaceutical industry, including four (4) years US pharmaceutical marketing experience or other relevant experience.

  • Four (4) to six (6) years leadership experience.

  • Demonstrated strong leadership, negotiation and project management skills.

  • Demonstrated understanding and ability to monitor budget and resources.

  • Demonstrated ability to achieve results in a highly matrixed organization.

  • Excellent analytical, communication, creativity and organizational/planning skills. 

  • Proficiency in MS Office, Outlook and database applications.

  • Ability to travel (will include overnight travel).

Eligibility Requirements\:

Must be legally authorized to work in the United States without restriction.

Must be willing to take a drug test and post-offer physical (if required)

Must be 18 years of age or older

This position will require individuals to be fully vaccinated against COVID-19 or have an approved medical or religious accommodation. Click  here  for more information on the vaccine mandate and COVID-19.


Who We Are\:

At Boehringer Ingelheim we create value through innovation with one clear goal\: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key because your growth is our growth.

Want to learn more?  Visit and join us in our effort to make more health.

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities. All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

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  • Job Reference: 579008875-2
  • Date Posted: 1 May 2022
  • Recruiter: Boehringer Ingelheim
  • Location: Duluth, Georgia
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent
  • Work Hours: Full Time